by chrisbrogan
21. August 2008 09:30
Content marketing has an opportunity, should you decide to take it. Instead of going the route of old marketing, you who create content with the intent of building business relationships could try going the route of being honest, being genuine, being human. It’s no more difficult than the alternative: crafting something that’s dishonest but [...]
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by chrisbrogan
19. August 2008 20:12
You need better time management. You’re looking for time saving tips. Whether you’re in a huge organization, a team of 30, or a solo practitioner, it’s fairly guaranteed that you’ve got more work to do than you have time to complete it. Further, the effort it takes to keep up with people in social [...]
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by chrisbrogan
17. August 2008 05:12
Back in May 2006, I wrote that content networks are the new blogs. With all kinds of great information out on the web, I posited that people would start needing aggregations of content. Though many of us on the web know how to roll our own collections of reading material, the general public doesn’t [...]
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by chrisbrogan
15. August 2008 08:30
Brian Carroll gave some interesting advice in an interview with Chris Coch at ITSMA. He talked about creating a marketing funnel, and how this differed from a sales funnel. In brief, his interview covered five points:
Create a marketing funnel.
Create a universal definition of a lead.
Use the phone.
Ask about goals—don’t sell.
[...]
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by chrisbrogan
9. August 2008 08:01
I was speaking to one of the best upcoming tech bloggers the other day about LinkedIn, and how I view it. To me, LinkedIn isn’t a place to dump a snapshot of where you’ve been. It’s an opportunity to stay connected to people, and to demonstrate where you are now, and where you plan [...]
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by chrisbrogan
6. August 2008 18:26
Content marketing, in my definition, is the ability to produce useful and entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent action. For instance, a really good review of a product from a trusted source is content marketing. Every time Paisano writes about an [...]
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by chrisbrogan
6. August 2008 09:00
Some days, it feels like more and more people have abandoned their regular blogs and podcasts and have run off to tools like Twitter and Friendfeed. I just stopped by a friend’s blog, worried that I had a bad RSS subscription, only to discover that he hadn’t blogged since June. Another of my friends [...]
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by chrisbrogan
6. August 2008 00:30
Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. I’m writing to you as part of this new version of media, one blogger not paid to blog, not working for a newspaper or magazine outlet, not [...]
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by chrisbrogan
31. July 2008 20:27
This was requested by GirlPie
We talk about how social media like blogs and podcasts and social networks will help us grow our business, and yet, there are several ways in which we’re hampered. Some of our customers won’t provide testimonials. Others will take a while to actually execute a project. Still others have stumbled [...]
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by chrisbrogan
30. July 2008 17:19
This post was a request from Eric.
How to Create Business from a Blog
First, let’s agree that there are many ways to create business from a blog. I’ll cover a handful to start. You’re very welcome to share more advice and ideas in the comments section.
Straightforward Sales
Blogs are a wonderful piece of software to [...]
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